SEO..............-:)

SEO is the action of setting up your web pages to perform better then just a typical web page. This is absolutely the single most important aspect of any successful marketer.Have you ever done a search on a "keyword" and NOT found anything on the first page to browse through? Well neither
have I... nor anyone else, for that matter. (proven fact!)

This form of traffic is called organic traffic. And it can only be achieved by having a "search engine friendly" website, which can only be done by knowing how to "optimize" your site for all search engines.