Dell launches MacBook Air killer

Dell Inc unveiled its "luxury" Adamo laptop on Tuesday, calling it the world's thinnest notebook as it seeks to compete in the high-end ultra-portable market defined by Apple Inc's MacBook Air. The sleek, aluminum-encased notebook is 0.65-inches thick and comes with a 13.4-inch screen and a 128 GB solid-state drive. Starting at $1,999, the Adamo is positioned as Dell's new high-end brand. Another configuration will sell for $2,699. The device comes packed in a clear case along with an optional branded sleeve or tote bag from designer luggage and handbag label Tumi. The Adamo is meant "to make a design statement, to surprise people that this is a Dell," said marketing executive John New. "This is for the customer that has that discerning taste, and is willing to pay a little more for that."