Google and Yahoo join hands

The hottest news of this week from the field of technology is the agreement of Yahoo and Google on their advertising partnership.Currently this agreement is valid only in United States and Canada.On the other hand Microsoft Corporation have claimed that Google already controls 70 percent of the Web search ad market and that a Yahoo deal would give Google control over 90 percent of the market.Under this agreement Google would supply Yahoo with advertising services to run alongside Yahoo's own Web search system. Yahoo runs the Web's second most popular search service.
Google and Yahoo have sought to portray the partnership as a non-exclusive arrangement in which Yahoo is effectively contracting with Google to sell ads alongside a portion of its search results.With this agreement now Yahoo can focus on other aspects of its business where it is more strongly positioned.Neither Google nor Yahoo told about the financial terms and the extent of other ties between the two.While the contract reveals details of previously disclosed plans to make Yahoo Messenger and Google Talk, the companies' instant messaging (IM) systems, work together, it redacts four of the five other points in this "other business" section.